My Approach to Marketing

Marketing is more than just promoting a product—it's about understanding and connecting with people in a meaningful way. I begin every project with a thorough discovery session, where I dive deep into understanding your brand or business from the inside out. This foundational step ensures that every subsequent strategy is rooted in a clear understanding of your unique goals and challenges.

My process includes:

• Discovery Session: Understanding your brand's identity, culture, and market positioning.

• Goal Mapping: Collaboratively defining your long-term and short-term business objectives.

• Growth Metrics: Analyzing existing metrics or creating new ones to track progress and success.

• Audience Analysis: Conducting a detailed analysis of your target audience, including creating client personas and mapping out customer journeys.

• Competitor Analysis: Evaluating your competitors to identify opportunities and threats.

• 12-Month Marketing Plan: Crafting a strategic plan that outlines marketing activities over the next year.

• SWOT Analysis: Assessing your company’s strengths, weaknesses, opportunities, and threats.

• Channel Identification: Identifying the most effective marketing channels for your brand.

• Brand Analysis: Reviewing and refining your brand's visual and digital presence, including social media, website, logo, fonts, digital assets, and marketing collateral.

By meticulously covering each of these areas, I ensure that every aspect of your marketing strategy is aligned with your business goals and designed to deliver results.

Print & Promotional Design

• Billboard and Outdoor Signage Design

• Business Card Design

• Cards & Invitations

• Custom Stationery, Envelopes & Letterheads

• Flyers & Newsletters

• Forms and Reports

• Manuals & Catalogs

• Menu Design

• Photo Prints & Books

• Postcards and Direct Mail

• Presentation Folders

• Promotional Products

• Trade Show and Event Materials